Call of Duty 4 is now officially the biggest game on PlayStation 3, according to the latest Chart Track information ?and Activision plans to celebrate with a high profile consumer event and new downloadable content.
Alongside a renewed marketing push that will include online promotions with The Sun, SkySports, FHM, Kerrang and the MSN network, Activision will be inviting gamers to a special Boot Camp event where they can play the new downloadable multiplayer maps and compete for prizes.
�Call of Duty is now one of the largest video game franchises worldwide, and this has been achieved by combining a truly groundbreaking game with creative marketing campaigns that reach out to casual gamers as well as to core FPS players,?said Activision marketing director David Tyler
�A whole programme of Call of Duty 4 related activities are in place for spring and summer. The Boot Camp event and refreshed marketing campaign are two examples of our ongoing commitment to this astonishing game.?br />
Activision also recently revealed that Call of Duty 4: Modern Warfare had sold over seven million units worldwide, including over a million in the UK. The new downloadable multiplayer maps will be available on both Xbox 360 and PS3 early next month.
Alongside a renewed marketing push that will include online promotions with The Sun, SkySports, FHM, Kerrang and the MSN network, Activision will be inviting gamers to a special Boot Camp event where they can play the new downloadable multiplayer maps and compete for prizes.
�Call of Duty is now one of the largest video game franchises worldwide, and this has been achieved by combining a truly groundbreaking game with creative marketing campaigns that reach out to casual gamers as well as to core FPS players,?said Activision marketing director David Tyler
�A whole programme of Call of Duty 4 related activities are in place for spring and summer. The Boot Camp event and refreshed marketing campaign are two examples of our ongoing commitment to this astonishing game.?br />
Activision also recently revealed that Call of Duty 4: Modern Warfare had sold over seven million units worldwide, including over a million in the UK. The new downloadable multiplayer maps will be available on both Xbox 360 and PS3 early next month.
Comment