Low ratings may be sold as a BT Sport problem, but that fails to address the real issue: A decline in interest in continental football. It may have been at least partly a predictable reaction to bad news, but Sky Sports head Barney Francis revealed the decline in Champions League viewers in 2014/15.
“Over the last five seasons we have seen Champions League audiences fall 38%,” Francis said. “Last season, we saw our lowest ever average match audience.”
“Over the last five seasons we have seen Champions League audiences fall 38%,” Francis said. “Last season, we saw our lowest ever average match audience.”
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